All showcases

Is Amazon subsidizing your Etsy losses — or the other way around?

All three channels pay into the same bank account on different schedules, deduct fees before they transfer, and split payouts across dozens of orders. By the time you've matched everything up, you've lost half a day — and you're still not sure which channel is actually worth running. This dashboard solves that. Six months of synthetic data, every number live — drag the range, toggle channels, watch margins move.

Synthetic demo dataClick anythingNo login
Range
Channels
Net Revenue
$359,112
Platform Fees
$54,565
15.2% of revenue
COGS
$159,734
44.5% of revenue
Gross Profit
$144,813
Margin
40.3%

Revenue trend

Weekly gross revenue · Nov 9 → May 3

AmazonShopifyEtsy
$0$3.8k$7.5k$11.3k$15.0kNov 9Dec 14Jan 18Feb 22Mar 29May 3

Fee composition

Where the platforms take their cut

ReferralFulfillmentProcessingListing
$0$12.1k$24.3k$36.4k$48.5kAmazon$48.2kShopify$2.4kEtsy$3.9k

Bank reconciliation

Match rate against actual deposits

MATCH RATE83%
54 matched7 variance4 missing

Payouts needing attention

Variances and missing deposits surface here automatically

ChannelExpectedBankStatusΔ
Shopify
$3,599
Apr 30
not landedMissing
Etsy
$1,161
Apr 23
$1,196
Apr 23
Variance+$35
Amazon
$16,397
Apr 2
not landedMissing
Etsy
$1,106
Feb 26
$1,098
Feb 25
Variance-$8
Amazon
$17,027
Feb 5
$17,048
Feb 6
Variance+$21
Shopify
$2,348
Jan 22
$2,378
Jan 22
Variance+$30

Top SKUs by gross profit

Real per-unit margin after platform fees and COGS

SKUChannelUnitsRevenueFeesCOGSProfitMargin
Roam Daypack 18L
ROAM-BAG-01
Shopify
240$21,360-$726$9,120$11,51453.9%
Stoneware Plate Set
FORGE-PLT-01
Amazon
410$26,240-$4,723$10,660$10,85741.4%
Roam Sling 4L
ROAM-BAG-02
Shopify
380$18,620-$633$7,220$10,76757.8%
Stoneware Mug, Slate
FORGE-MUG-01
Amazon
920$22,080-$3,974$7,360$10,74648.7%
Insulated Bottle 24oz
ROAM-BTL-01
Shopify
520$16,640-$566$5,720$10,35462.2%
Stoneware Mug, Sand
FORGE-MUG-02
Amazon
880$21,120-$3,802$7,040$10,27848.7%
Ramen Bowl 32oz
FORGE-BWL-01
Amazon
760$21,280-$3,830$7,600$9,85046.3%
Trail Tee, Charcoal
ROAM-TEE-01
Shopify
290$11,020-$375$3,480$7,16565.0%
Under the hood

Drop the exports you already have. Get the answer you've been manually calculating.

No API keys, no new subscriptions, no monthly fee per channel. Drop the same files you already download — Amazon Settlement V2, Shopify orders + payouts, Etsy sold orders + statement, your bank export — and the pipeline normalizes everything into a consistent schema. A single Shopify payout covering 50 orders? Matched. Amazon deducting fees before transfer so the deposit never lines up? Handled. Etsy holding funds for disputes? Surfaced as a variance, not a mystery.

  • No new tools
    Works from the CSVs and TSVs you already download from each platform.
  • Deposit matching
    Each payout matched to a real bank deposit; split payouts, deducted fees, held funds — all reconciled.
  • Channel P&L
    Amazon, Shopify, and Etsy broken out separately so you stop guessing which one is carrying the others.
  • Per-SKU margin
    Fees attributed per order so you see real per-unit profit, not just blended gross revenue.

Spending more time on bookkeeping than actual growth? Let's fix that.

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